Empowering your online presence: Top digital marketing tools for ecommerce website owners
Marketing is fulfilling the needs of customers and society by providing values through creating, exploring, analyzing and implementing ideas.
In the world of the internet, having an ecommerce website means having the whole business in your pocket.
You have websites but need to know how to get benefits from them.
Here is some knowledge about digital marketing and its tools.
What is Digital Marketing?
Marketing type in which we use the internet and different technologies to achieve our business targets. We can communicate with our potential customers using various technologies like mobile, desktop or any others. The digital marketing goal is to attract your target through your content. Using multiple digital marketing, we can make a multifaceted strategy that brings outstanding results.
Types of Digital Marketing Tools
- Search engine optimization tools
- Social media marketing tools
- Email marketing tools
- Graphics and video creation tools
- Lead generation tools
- Analytical tools
Search engine optimization tools
In SEO marketing, we have to create content and use keywords so that your page appears on the first page of the search engine results. Google is one of the search engines; it performs algorithms, so we can generate organic traffic on our page using relevant keywords. Here are some tools for SEO.
SEMrush is an effective tool that helps business owners improve their website's search engine ranking.
They also put forward some free basic features for small businesses. Users can access these features of SEMrush, like searching keywords and tracking keywords rank, managing and analyzing their social media, monitoring competitor's websites and analyzing their websites. In addition, it can audit your website, which will help improve your crawlability.
In their paid plans, you get 7 days free trial period.
Price details:
Pro: $119.95 monthly
Guru: $229.95 monthly
Business: $449.95 monthly
This is another tool for SEO which is also very famous. Ahrefs guides website owners to audit their sites and competitors sites. This tool is best for their keyword to generate organic traffic and rank tracking. Ahrefs have records of 20.8 billion keywords. Ahrefs keyword generator tool is accessible, where users can get the top 100 keyword ideas. This tool is spreading in 243 countries.
Price details:
lite: $99 monthly
Standard: $199 per month
Advanced: $399 per month
Enterprise: $999 per month
This tool belongs to Google itself and is mainly used for keyword searches for Google Ads. Google Keyword Planner is a chargeless tool that is an excellent alternative to other highly charged devices for small businesses to get the basics of keywords.
Social media marketing tools
One of the most popular marketing types is social media. It is mainly used to connect and interact with your customers. Most business uses social media to influence customer buying behaviour. Utilize social media to build a network and congregate information to build your brand.
Buffer provides all in one solution for your social media marketing for small businesses and content creators. This tool facilitates your engagement with your followers. It helps to plan, create and schedule your posts. Analyze your overall performance and work on this with your team. It has free plans for individuals.
Price details:
Essentials: $6 / month for 1 channel
Team: $12/ monthly for 1 channel
Agency: $120/ monthly for 10 channels
Sprout Social is an intuitive social media site. Your content will influence your valuable audience most by using sprout social. To obtain greater attention, it helps to publish, schedule, and monitor your content. Simple to use for planning content and interacting with customers on many social media sites. Sprout Social has some features for analyzing data from social media sites; based on that, you can make your strategy and compare your performance with competitors.
Price details:
Standard: $249 per month
Professional: $399 per month
Advanced: $ 499 per month
Enterprise: contact for pricing
MeetEdgar is also one of the single dashboard solutions for your social media management. After you post your content on other social media tools, they delete it, while this tool keeps your content, so anytime you can take out your older content from their library and modify it to reuse. This is best suited for small businesses, freelancers, and individuals. They track your performance to plan and schedule for the best impact on your audience. In addition, their Chrome extension can share links and store them in MeetEdgar's library.
Price details:
Eddie: $29.99 per month
Edgar: $49.99 per month
Email marketing tools
Almost every marketer is aware of this marketing type. This marketing type is particularly used to target your potential customer. You can communicate with your current customer directly through email, so we can say it is a direct and digital marketing type.
Mailchimp is one of the leading marketing tools. Target the right customer by segmenting your data. Utilize your website, campaign, or app to send messages in response to user behaviour in real time. It helps to create a professional-looking, managed email list. Based on that track performance of your campaigns, using the feature can sequence and trigger email. Provide some basic features for free.
Price detail:
Essential: $9.33 per month
Standard: $13.93 per month
Premium: $278.57 per month
HubSpot offers elements such as a marketing, sales, operation, and service hub. To perform all that, they have a CRM platform. Ads, blogs, marketing analysis tools, landing page builders, and lead-capturing tools are all part of marketing and sales software. In addition, they have products related explicitly to emails, such as transactional email software, email hosting, email marketing and campaign tools, email integration and email templates. The free tools offered by Hubspot include templates, contact lists, drag-and-drop builders, and up to 2000 monthly email sends.
Price detail:
They have different plans for different hubs. They range from $30/ month to $3600/ month for individuals to enterprises.
Graphics and video Creation tools
To attract potential customers, any business has to show exciting content. In the marketing process, this tool helps to create product packages, website design, social media content, video editing, brochure etc.
A picture speaks a thousand words. How you convey your product and brand to customers depends on what they see first. By showing your content, you can communicate your brand and create interest.
One of the most well-known drag-and-drop graphic creation tools is Canva. They have a lot of ready templates. To market your business, you can design your logo, brochure, business card, poster, website, Invitation card, t-shirt, QR code generation, presentation, graphs etc. It aids in brand management, visual communication, and content planning. Any unskilled designer can utilize Canva; you may use their library to make your design whatever you like. they have 250000+ free templates, 1 million+ free photo and graphics.
Price details:
Pro: $109.99 per year for one person
Team: $139.90 per year for 5 person
Lead generation tools
This marketing type aims to convert them into customers by increasing their interest. You can use ads, blogs, content, email, and social media to generate a lead for your business. Through referrals, customer care calls, networking and advertising, you can create leads in marketing.
Datanyze generally uses to target specific B2B industries to generate leads. You can get many contact information, email id, and mobile number by using their Chrome extension. All the data are verified and secured. They not only help to collect data but also help in conversations. It helps to seize data while you browse social media or websites. Using their data, you can quickly get traffic to your websites and find who is looking for you.
Price details:
They are giving free access for 90 days.
Nyze Pro 1: $29 per month
Nyze Pro 2: $55 per month
This tool provides free tools and resources to access features like a report of your website's visitors and display data according to priority. Help to understand which channel gets more traffic and channel types are employee range, industry, technology etc. It has a feature like total addressable market in which they have 50M company's data to find new segments or potential customers. Overall it is used to reach a customer, engage with them and find a prospect. It updates your data after every 30 days.
Price detail:
It is free, and you must ask them for a paid plan.
Analytical tools
These tools conduct an analysis of your business strategy, content, advertising, and social media. Based on that quantitative data, businesses take action. Descriptive, diagnostic, predictive, and prescriptive are four types of digital marketing analysis. You can get an overall idea by researching data. For example, it shows which page was viewed most, how many clicks, advertisement engagement, and product sales.
Google Analytics gives an in-depth analysis of your websites. Its upcoming version is google analytics 4. This tool helps you analyze and reach a conclusion when you have comprehensive data. Google Analytics dimensions are the client id, source, user behaviour, language, demographics, keyword, and leads. In addition, Google Analytics metrics include bounce rate, audiences, session timing, and conversion rate. Businesses perform Google analysis to understand which strategy affects most and how.
Price details:
Free available.