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Magento 2 SEO Common Mistakes and Solutions

Magento 2 SEO Common Mistakes and Solutions

Magento 2 SEO Common Mistakes and Solutions

Starting a Magento 2 e-commerce business is an exciting endeavor, but there are obstacles to success. Your Magento 2 store's visibility in e-commerce depends on how well you're acquainted with SEO. But the secret to using this incredible platform to its fullest extent is to avoid common errors. We'll go into the details of optimizing your online store in this study of Magento 2 SEO, pointing out any roadblocks that might stand in your way.

Magento 2 SEO Common Mistakes and Solutions

  1. Use of Default Homepage Title

Default Magento homepage titles, like "Home page" or "Magento Commerce," are unclear and general. Users and search engines must be aware of what products your store sells. Create a unique title for the homepage of your Magento store. This needs to create a unique identity for the store and give users and search engines minimal information about the goods and services available. This needs to create a unique identity for the store and give users and search engines minimal information about the goods and services available.

To edit the homepage title, Go to Content > Design > Configuration > Edit > HTML Head > Default Page Title in the Magento admin panel. You can change the title of the homepage in this section. To guarantee that the title appears fully in search results, keep it to fewer than 60 characters.

  1. Have a Default Layered Navigation

In Magento stores, default layered navigation is a common SEO error. It can hinder site speed and make content more difficult for web crawlers to find. All owners of online stores should generally avoid using layered navigation or other filtering and sorting features. For eCommerce sites, layered navigation is a helpful feature that lets users filter products based on various criteria, including price, color, size, and brand. Use concise product descriptions and include alt tags for product photos to resolve this problem. Make an HTML sitemap to improve your search engine ranking. Don't use the default settings on the configuration catalog of your Magento 2 store. When you select a filter, use AJAX to dynamically change the website content rather than reloading the entire thing. To improve search engine ranking, alter every set page's meta titles, descriptions, and keywords.

  1. Robots.txt does not block site search results

If you think limiting parameters in the robots.txt file is a terrible idea, you should block your site's search results, particularly the /catalogsearch/URL path. Websites that permit a significant portion of their site search data to be indexed will suffer from Google's Panda algorithmic. Because Google wants you to stop them, they do not want to index your site search. Nevertheless, a few Magento 2 websites actively link to their site search results from the homepage and forget to turn off site search results through the robots.txt file.

  1. Pointing Layered URLs Back to Category with Rel Canonical

Duplicate content can negatively impact a website's ranking and visibility on search engines like Google. Layered navigation in Magento 2 may result in several product category URLs, which may be seen as duplicate content. The rel canonical element, which instructs search engines which URL should be regarded as the primary version, is essential in addressing one of the Magento 2 SEO errors. Every page needs to have a distinct canonical tag that points to it. As a result, search engines identify the page as being the original. Set rel canonical tags for product variations, like different sizes or colors, so search engines will point to the main product page. In addition to the canonical tag, utilize the rel next and rel prior tags if your pages have numerous results pages.

  1. Index HTTP and HTTPS Versions of the Website

Duplicate content is produced when you index your website on HTTP and HTTPS. You should index your website using HTTP or HTTPS to avoid these issues. By doing so, search engines will know which URL is intended for indexing and ranking.

Follow this to configure website settings: Magento admin > Stores > Configuration > Catalog > Search Engine Optimization.

The base URL box requires the URL of the version you selected for indexing. Any unnecessary prefixes or suffixes should be eliminated, and the appropriate prefix should be used.

  1. Missing availability in microdata markup

Rich structured data can be effectively added to a webpage using your Magento 2 website. With markup, search engines can index web pages more effectively and offer a more user-friendly experience since your website has organized information. Schema markup can help search engines deliver more relevant results and increase Google's visibility for your website. Google and other search engines can better comprehend the content of your sites with the help of microdata markup. It helps search engines determine your price, reviews, importance, and other information. Use Micro-data markup to ensure search engine spiders are retrieving all the information on your category pages and other pertinent pages of your Magento 2 store.

  1. Using Duplicate Content

All search engines, including Google, favor original, high-quality information placed on websites. This leads us to the conclusion that fresh and unique content consistently scores highly on search engine results pages. You won't be able to appear in search results because many retailers use identical content or product details for their product descriptions.

  1. Forget to change the default meta tags.

Although the platform creates default titles and descriptions for your pages, it is essential that you modify them to reflect your unique content. If you don't, you may lose out on keyword optimization opportunities and have a poor online presence. Make sure that the meta tags you create on each page appropriately convey the content and goal of your offerings by taking the time to create original and enticing tags.

  1. Overlooking the importance of alt tags

In the visually-focused world of online shopping, pictures are essential for drawing in customers. In the visually-focused world of online shopping, images are crucial for drawing in customers. But the alt tags—which are sometimes overlooked—can have a significant impact on your Magento 2 SEO. In addition to making a website less accessible to those with disabilities, failing to include meaningful alt text also costs you valuable keyword optimization space. Make it a practice to add pertinent alt tags to your photos to improve user experience and product discoverability in search engine results.

  1. Using non-descriptive URLs

The URLs on your website serve as more than just a navigational guide; they are also an important SEO tool. In addition to confusing search engine crawlers, generic or non-descriptive URLs give users little idea about the page's content. By adding appropriate keywords and upholding a distinct, hierarchical structure, you may optimize your URLs. This improves user experience and raises your Magento 2 store's search engine ranking.

  1. Ignoring the staging server after moving the site to the live server

Moving from a staging server to a live server is essential in development. On the other hand, paying attention to the staging server after the move may result in unanticipated SEO problems. They might continue if duplicate content, out-of-date data, and broken links are not fixed. After the transfer, ensure that every component of your Magento 2 website—including meta tags, URLs, and images—aligns perfectly with your SEO plan. Maintain a consistent and effective online presence by routinely checking in with and updating staging and live servers.


It becomes evident that paying close attention to detail is the key to successful SEO as we work through the common mistakes highlighted, such as ignoring default meta tags, alt tags frequently overlooked, non-descriptive URLs, and the need for post-migration server attentiveness. You're not just checking boxes when you optimize URLs, add rich alt text, change meta tags, and keep a close check on server transitions; you're creating an online presence that appeals to users and search engines alike. You're not just checking boxes when you optimize URLs, add rich alt text, change meta tags, and keep a close check on server transitions; you're creating an online presence that appeals to users and search engines alike. Remember that SEO is an ongoing process of improving your online presence. It is not a one-time event. Your Magento 2 business will survive and flourish in the competitive e-commerce ecosystem if you maintain regular audits and updates and are dedicated to remaining up to speed with industry developments. Boost your search engine optimization activities and allow your website to showcase the attention to detail that goes into every part of your e-commerce business.

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November 25, 2023
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