Display Recently Viewed product in Magento 2 for Improved Navigation
Offering a smooth and user-friendly experience is essential for an e-commerce store. When purchasing, customers may also like to compare the new products with the ones they have already seen. Searching for those products on the category page or around the site can be difficult.
In order to enhance the user experience, we will discuss the significance of displaying recently viewed goods in a Magento 2 store and offer a detailed implementation guide for this feature.
The Significance of Recently Viewed Products
- User Engagement
Online retailers encourage customers to remain active by displaying recently seen products. Customers who have recently shown interest in a product are more likely to spend more time investigating it, increasing interaction and the likelihood of a conversion.
- Convenience and Time-Saving
Those actively browsing and contrasting products can quickly and easily revisit items of interest using the recently viewed section. Due to this functionality, Users will save time and effort by not having to conduct repeated searches or go through multiple pages.
- Facilitates Decision-Making
Customers frequently go back and review things they are thinking about buying during the decision-making process. The online store offers a history of recently viewed items, facilitating comparison shopping and user decision-making. This makes the buying experience more seamless.
- Personalization
Products that you have recently viewed help to create a more tailored online experience. Establishing a relationship between the customer and the online store is facilitated by identifying and showcasing products in which a user has expressed interest. Brand loyalty may benefit from this personal touch.
- Cross-Selling Opportunities
Strategic cross-selling opportunities arise when products that have been recently seen are displayed. Online retailers suggest related or complimentary products based on a customer's past browsing behavior, which could raise average order value and generate more revenue.
- Enhances User Navigation
The navigation is made more accessible with a section just for recently seen products. Consumers' online shopping experience is made more intuitive and user-friendly by the ability to retrace their steps easily.
Set Recently Viewed Products in Magento 2 Pages
- Go to Content > Widgets under Admin Panel
- The "Add Widget" button creates a new widget instance.
- In the widget's settings, choose the Type and Design Theme using the drop-down menus. After that, Select "Continue."
- Create the widget instance title, select the store views, and enter the sort order after being taken to StoreFront Properties.
- choose the page and container from the drop-down menu under Layout Updates.
- Go to the widget section of the Admin Panel > Content > Widgets > Widget Options.
- Choose the product qualities to display and enter the quantity of products. Additionally, select the buttons that the widget's front end will display.
- Save the settings, then clear the Magento cache.
Conclusion
In conclusion, adding a "Recently Viewed Products" section to your online store—especially one built on the Magento 2 platform—is a wise strategic move with several advantages. This feature facilitates a more efficient and personalized online buying experience by identifying and meeting the needs of modern consumers. It also improves user engagement. The feature that displays recently viewed products aligns with the current e-commerce trend of personalization, where buyers are looking for customized experiences to fit their interests. By adding this function, online retailers satisfy their clients' urgent requirements and build the foundation for long-term success and growth in the rapidly developing e-commerce industry.
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