WordPress Pre- Launch Points
Set website backup solution
There are plenty of good free and paid WordPress backup plug-ins that you can setup on your website.
Make Admin panel secure.
Protect your website against hackers and security threats by choosing the WordPress user name and password in a strong and complex format. To make the password complex, you can set a password with combination of lower and upper letters, special and numeric characters.
Set Google recaptcha or any other captcha plug in. In simple words, captcha is a verification test to tell human and automated bots apart. Setting captcha or recaptcha on your website protects you from DDoS attack which is an attempt to make a service unavailable by overwhelming it with traffic from multiple sources.
Remove all 404 'Page Not found' error
There is nothing more annoying than running into a 404 error page. 404 errors can create a bad user experience. You must check your website thoroughly to ensure there are no missing links and all pages are loading properly. You can add Google Webmaster Tools to view all '404 not found' error.
Check Email for Your WordPress Site
Setup and configure your email forwarding settings as per your mail servers to get all the incoming emails from your WordPress site.
Make sure all the Forms are working
Test your website's forms fully to ensure call to actions are working successfully. These forms include Contact forms, Add a comment forms, Email subscription forms. Adding field validations in forms is a must to get the correct data from users.
Fluid UI for E commerce Websites
E commerce websites should have an effortless user experience to engage users for a longer period of time. You should check your e commerce website by keeping user's perspective. Try to browse products, add them to cart and even make test transaction to make sure everything works smoothly and flawlessly. Review that all the information on your website is accurate, Some other things you need to check are receipts, invoices, shipping cost calculations, taxes, etc.
Check Images, Videos, Sliders
Having a media rich website draws increasing pageviews from users. It makes a website visually stunning. Before launching your website, get a look at all your images, videos and banner sliders are loading properly or not. Your website must be mobile friendly. Check all your videos and images across all different devices and browsers.
Test Social Integrations
Social networks play a vital role in connecting businesses with their consumers. To reach a wide pool of potential users your website must have Social Integrations. Confirm that your social integrations are up to date and linking properly. Create your online presence by sharing your website's links on your social profiles and have your followers to check out your site. Add links to your social profiles such as Twitter, Facebook, YouTube, Instagram and more.
To monitor your social traffic and add exclusive features such as url link preview, you can enable Twitter cards and Facebook Open Graph meta data in your site.
Test your website for Performance
Slow website rendering is a huge turn-off for visitors. Before launching your website, test your website's speed and performance. You can use Pagespeed insights by Google to test loading speed. Also you can use speed up the loading time by using a caching plugins. Web caches reduces the latency from server by maintaining heavy resources like HTML pages, scripts, stylesheets.
If you have a global business, you can use CDN (Content Delivery Network) like MaxCDN. CDN delivers the content according to the geo-location of the user to reduce multiple server requests to get the content you want.
Install Google Analytics
Google Analytics is the most convenient way to track your website traffic. You can check your visitor's location, what are they seeing and how many pageviews are there from your frequent visitors.
Google Analytics is the easiest way to track how your readers interact with your website. It tells you where your visitors are coming from, what they see on your site, when they leave and how well your site is doing. It also helps you track how your site has evolved from the day you launched in terms of traffic and relatability of content.
Make your website Search Engine Friendly
Your website is the first point of contact for your audience. Search engines results are still the top source to make your website discoverable. Simple steps to optimize your site for search engines may result in steady growth of visitor traffic on your website after the launch. You can use plugins such as Yoast to help you optimize your site according to the standard.