Arising trends in Magento e-commerce website development
Nowadays, customers are opting to shop online rather than in-store. By keeping this in mind, Businesses jumped into the online selling business. As a result, online retailers are always looking for ways to improve their online e-commerce stores and attract more customers.
One of the most known platforms for e-commerce is Magento.
What is Magento?
Magento is an open-source e-commerce website platform written in PHP., which Adobe owns. This platform helps business owners to develop and design their e-commerce stores. Magento has many features like product searching, customer account management, sales and order management, analysis, marketing and promotion, search engine optimization, etc.
In this blog, let's discuss arising trends in Magento website development.
- Progressive Web Applications(PWAs)
PWAs are web applications that give a native app-like experience to customers. To build this, It used Javascript, HTML, and CSS languages. PWA can be accessed through a web browser and is compatible with cross-browser. It works the same as any Mobile app, but users don't need to install it from the app store. It operates offline, and uses a camera, microphone, and GPS. It helps to engage with your e-commerce store faster. By using PWA, owners don't need to create different apps for Android and IOS so that they can decrease investment.
PWA increases user experience, organic search traffic, customer engagement, conversion rate, and revenue for your store. In addition, PWA comes with a software development kit, a development environment, and tools for creating and testing.
- AI/VR and Chatbots
Chatbots provide personalized and fast customer support, which has become popular in e-commerce. Magento has integrated an AI-powered chatbot into its platform. Chatbots can recommend products from previous searches on the store of a customer, which helps to increase sales. Chatbots solve customers' problems efficiently. Chatbots allow automated customer support, so it increases the shopping experience.
We can analyze client behavior using AI and modify the interaction system as per the requirement. Customers may now take virtual tours and test out things digitally to see how an outfit, shoe, eyeglass, jewelry, car, makeup, furniture, etc., will fit them.
- Headless Commerce
A method of e-commerce development known as headless commerce separates the front-end and back-end of an online store. The back end includes inventory management, shopping cart, and payment process. The front end consists of the user interface and design. With headless commerce, we can separate both the back and front ends. Hence, headless e-commerce, which separates the client from the server side, enables unrivaled flexibility.
In Magento headless commerce, any business can use the back-end functionality of Magento and also customize the front end. So, without disrupting the business's infrastructure, you can edit and maintain the content of your website. This enables you to keep up with the demand for new features and shopping options, which are continuously changing.
- Voice Search
Voice search is a spreading feature in e-commerce, as more customers use voice assistants like Alexa and Google Home. Without a navigation website or app, this feature allows customers to shop and search products using only their voice.
Magento came up with voice commerce capabilities in its platform. We can outperform our rivals with the Adobe Voice commerce platform. That supports rapid business growth and advances our enterprise.
- Omnichannel Selling
Giving customers access to a company's products through all of its channels and platforms, as well as on all of its devices, is known as the "omnichannel" strategy for selling. Due to its numerous capabilities that provide a seamless shopping experience across e-commerce sites, physical stores, social media platforms, etc., the Magento design intrinsically supports this approach. In addition, several of Magento's key capabilities enable this, including customer accounts, personalization, order management, and inventory management. As a result, an eCommerce company may reach a larger audience and offer a convenient buying experience by offering an omnichannel consumer experience.
- Personalization
Every brand or company has its own image for customers. This Magento feature helps businesses to convey their message using customized e-commerce stores. Personalization can include targeted product recommendations, personalized messages, and pricing. Magento offers a range of customized tools, including customer segmentation, personalized engine, and product recommendation. It gives customers an excellent experience which helps to increase sales.
- Visual Search
Most customers start using these features of e-commerce in which they search for products using original pictures of products. Optimizing photos for Google Lens searches would be considered standard practice for top-tier e-commerce experiences. Magento provides this tool in an e-commerce platform. This will get more engagement and take the shopping experience to another level.
These are the trends of Magento's e-commerce website development. You can build your website as per your choice using any of the Magento tools. It's time to decide to upgrade your platform so you can benefit from it, keep ahead of the competition, and enjoy its advantages.